Done Dill is a crunchy, boldly flavored snack that combines the tangy goodness of pickles with the crisp texture of chips—perfect for health- conscious snackers, pickle lovers, and flavor adventurers. A salty, satisfying bite for serious pickle eaters, because we’re in the business of pickles.
The Nitty Gritty Details
The Advanced Brand Design Project focused on developing a cohesive and original brand identity across print and digital platforms. The process began with research, logo sketches, and mood board exploration, leading to multiple design iterations before the final presentation. A strong visual tone was established through strategic choices in color, typography, and layout, ensuring the design was inspired rather than derivative. The final deliverables included five unique logo directions and a comprehensive Brand Standards Document, featuring a primary logo with variations, a defined color palette, typography selections, brand photography or illustrations, packaging design, digital mockups, and a social media presence. This project emphasized a holistic approach to brand identity, maintaining consistency across all touchpoints.
The Brief
Create a cohesive brand identity and packaging or digital experience for surrounding the sense of taste.
Deliverables include a logo, packaging design, digital mockups, and a final presentation documenting the creative process.
Done Dill aims to redefine how people enjoy pickles by offering a portable, and flavor-packed alternative to traditional pickles and chips.
Done Dill speaks to people who don’t take life too seriously—except when it comes to their snacks.