This project was an opportunity to develop an original brand from the ground up, centered around a product, service, or idea I felt the world could benefit from. The goal was to create something that not only connected with its target audience but also stood out in a saturated market. Working collaboratively, my team and I conceptualized, designed, and brought to life a brand that reflects a distinct point of view and purpose.

Brief

Protein-packed sprinkles that make mealtime easier for parents and more exciting for kids. Made with clean ingredients and customizable flavors, they turn everyday dishes into fun, nutritious moments, offering families a simple way to feel good about what they’re serving.

Concept

To empower families through sustainable, nutritious, and playful food experiences that nourish the body, engage the mind, and care for the planet.

Mission

Vision

To transform the way children think about food, turning nutrition into an adventure filled with discovery, creativity, and a sense of environmental responsibility.

Parents (ages 28-40): Health-conscious, busy, and seeking convenient, nutritious options for their children’s meals. Likely to value a balance of fun and functionality in products.

Kids (ages 4-10): Picky eaters who respond positively to playful, colorful, and engaging products.

Audience

Middle to upper-middle-income families. Parents likely to shop at grocery stores with natural food aisles (Target, Whole Foods) or online platforms like Amazon.

Demographics

  • Sustainability First

  • Nutritional Innovation

  • Playful Learning

  • Transparency

  • Family Empowerment

WE VALUE

Active on social media platforms like Instagram and Pinterest, searching for easy recipes.

Likely to participate in school programs or community initiatives related to healthy eating.

Behaviors

Interested in health and wellness, often seeking "hidden health" solutions for their kids.

Care about products with low sugar, clean ingredients, and transparency.

Enjoy products that simplify mornings or make meal prep more exciting.

Psychographics

Tagline

A spoon full of sprinkles.